Merchant Application and Fees – please read all information carefully. To secure your booth, complete the online application along with required documentation. Once booth space is approved you will receive an invoice to pay for your space from the Solana Beach Chamber of Commerce.
Required Documents – all merchants must provide $1,000,000 in general liability coverage certificate. See insurance information for details. A seller’s permit, and a health permit if your booth has any type of consumable products.
Booth Hours – your booth must be manned and open for business from 9:00am to 6:00pm both days of the festival. If for some reason your booth is not manned your credit card will be automatically be charged $250.
Return Merchants – thank you for being a returning merchant, we will do our best to reserve your same spot as the prior years, but there is no guarantee. Spaces are on a first come first served basis, but is ultimately to the discretion of the Solana Beach Chamber of Commerce.
Verified Personal Handcrafts – Fiesta del Sol will review the quality and uniqueness of the arts and handcraft merchants each year. The price for a merchant who exhibits and sells 100% of its product which is personally handcrafted by the booth merchant/artist will be allowed to purchase a booth at the arts/crafts price. However, the product must be personally handcrafted by your booth merchant, who must be in your booth space must from 9:00am to 6:00pm both days of the event. The decision to allow the discount will be subjectively made by SBCOC. You must provide photo of booth merchant making merchandise with your application. If booth merchant artist is not present during festival hours, you will automatically be charged the difference between a handcrafted booth and a regular booth space.
Quality of Products – SBCOC reserves the right to reject any merchant application which does not meet the quality or design that the fiesta del sol is attempting to portray. The Fiesta del Sol attempts to create an exhibition of crafts that is acceptable to the general public. We prohibit any drug paraphernalia or illegal items.
Confirming Merchandise – for new merchants at least 3 photos showing examples of all products to be sold and displayed must be provided and listed on your application. In the event your booth or products do not match the photos presented and/or what is listed on your application, SBCOC reserves the right to remove your booth during the Fiesta del Sol without refund. Photos are not returned.
Booths – a 10′ x 10′ space will be allocated. Merchants must provide their own fire retardant canopy and three sidewalls. Merchants must only occupy the assigned space within the boundaries to accommodate neighbor booths. Your booth space must be manned from 9:00am to 6:00pm both days of the event. Merchants are responsible for providing their own set-ups or any materials needed for their display. There is no electric at your booth unless requested and paid for and is only available at specific booths. Merchants agree to have no open flames at any booths and table clothes must be a minimum of 6 inches off the ground and will abide by any other fire safety requirements set forth by the City of Solana Beach fire department.
Set up and breakdown – upon approval of your application and once payment is confirmed you will receive a merchant packet that will have your set-up time and all required information. You will be allowed to bring in your vehicle during your specified time to drop off items only. All vehicles must be out of the venue by 8:30am. Vehicles will not be allowed back into the venue until 8:00pm Sunday evening. This will be strictly enforced by Fiesta security and the San Diego Sheriff Department. Please be sure to breakdown your booth prior to bringing your car into the venue. Booth space must be kept clean and entire booth space must be free of any debris at end of the event. If any debris is left in your booth a $50 cleaning fee will be charged.
Parking -there are specific parking areas. Directions and parking pass will be in your merchant package. Staff will direct you to the designated parking zones. Do not park on the residential streets. You may be subject to towing.
Refunds – SBCOC does not guarantee retail sales, weather, or attendance. Your space is non refundable. If you cancel, SBCOC will attempt in good faith to fill your space. If space is filled, it will be at the sole discretion of SBCOC to issue a refund.
Alcohol and Drugs – all alcohol, drugs and smoking are prohibited in any area. Alcohol will only be allowed in designated areas and provided by approved vendors. Fiesta del Sol is a non smoking event and is enforced by event security and San Diego Sheriffs Department.
Contact – if you have concerns or need assistance during Fiesta del Sol, please find a SBCOC staff who will be in the merchant zone. All staff will have radios to contact security if necessary. If you still need further assistance, please contact the fiesta coordinator, Nichole Peterson cell at 951-543-6384 via text or Solana Beach Chamber office at 858-755-4775.
Note – the City of Solana Beach has a ban on plastic bags and styrofoam containers. You will receive additional information in your merchant package about approved recycled items.
By submitting the above form electronically you acknowledge that you have read and understand the above statements, rules and regulations for Fiesta del Sol 2025.